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  • Writer's pictureJessica Laurel

February 2023 Events Recap

February had some exciting events! Live events are a great way to promote surrounding holidays and exciting product launches and store openings. Experiential events build brand awareness and encourage customers to make a purchase when they see an event that surrounds it.

Here are the brand activations that I had the pleasure of partnering with during the month of February! I've also linked the Instagram Reels I posted, so you get a sense of the events in video form! :)

Freixenet Cava at Irvine Pavilions

Customers had the opportunity to have a tasting of Freixenet Cava and customize their purchased bottles for themselves or gift to their loved ones and Valentines.

Instagram Reel recap: click here

GUESS at Beverly Hills - Seductive Blue fragrance launch

There were themed cocktails and mocktails, live music, and, of course, engraving on the newly launched fragrance.

Instagram Reel recap: click here

Voluspa Influencer Event at the flagship location in Fashion Island, Newport Beach

Voluspa launched their new fragrance collection, Jasmine Midnight Blooms.

Invited guests created their own version of the Jasmine Midnight Blooms fragrance spray, I engraved each bottle, created a custom floral bouquet,

Instagram Reel recap: click here

What a fun and eventful February!


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